JOHOBO Handbags creator, Jo Manuel, is a native of California and grew up in Oakland. She is extremely passionate about sharing a simpler way of traveling with the JOHOBO Traveling Bag. Jo believes that you can reduce the stress of everyday life by exercising the motto that she lives by - "keep it simple". Passionate about life and Love for family, Jo has one daughter, Joy Bowman, who shares her passions and lends her full support to her mom’s business. Jo believes “You must share knowledge and express beauty no matter what.” And JOHOBO Handbags is how she expresses that belief.